Identity Design for Oasis Contemporary Fashion Store. Sifnos Island.
Oasis is an independent contemporary fashion store in the island Sifnos. The branding was informed both by what we thought might be right for a store of that kind, as well as the surrounding environment, especially in the preponderance of clean forms and the relation of light to dark. Finally, we thought that it was o fundamental importance that the overall effect of the identity be subdued so as not to overwhelm the merchandise inside the actual store.